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This monthly e-newsletter, written by the editors of Sensors & Transducers Magazine (ISSN 1726-5479), delivers the product and research news you asked for, and updates you on happenings in the sensor science and industry. Who should read this Newsletter ? All who are interested in the newest information and trends in sensors, transducers, MEMS and sensor instrumentation, including DAQ.


IFSA Newsletter, No. 6, June 2004

Sponsors Links:


Bullet In this issue:


1. Sensors Market Growth Forecast

2. Guest article “How to Advertise Sensors Products in Internet Efficiently? A Practical Approach.”

3. Information Fusion Journal: sensors related topics

4. Sensors & Transducers e-Digest, No.6, June 2004 (free full pages articles and papers)

5. Sensors Web Portal Up-dates Briefs

6. New Sensors Books

7. Subscriber services

8. Additional Information


Plus lots more information to be found on Sensors Web Portal: http://www.sensorsportal.com


Bullet Publications


Fredonia’s Report Forecasts Sensor Growth


According to a new report by The Freedonia Group, Inc. (Cleveland, OH), U.S. demand for sensor products (including sensors, transducers and associated housings) is projected to increase 7.8 percent annually to $13.8 billion in 2008. The growth, says Freedonia, is being fueled by new applications, particularly in the large motor vehicle market. Sensors based on advanced technologies will lead the growth, especially in dynamic applications such as automotive safety and security systems, consumer electronics and information technology.


Products such as advanced proximity and positioning sensors and CMOS imaging sensors hold especially good prospects through the end of the decade, says Freedonia. Furthermore, the economic recovery will support gains in many of the more mature applications such as process control, industrial machinery and conventional automotive sensors.


How to Advertise Sensors Products in Internet Efficiently ?

A Practical Approach.

by Nestor. O. Shpak

Ads budget

1. Introduction


Despite of 'dot.com and high technologies crisises, online advertising continues to grow by steady rates. So, according to The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) [1] the online ad spending grows over 20% in 2003. The IAB and PwC officially reported that online ad revenues in the US grew by 38% in Q4 of last year totaling $2.2 billion. Online ad revenues for the whole year last year totaled $7.267 billion. 33.5 % US marketers have spent on online advertising in May 2004 more 41 % of marketing budget.

Merrill Lynch research analyst Lauren Rich Fine revised upward her prediction for U.S. advertising revenue growth in 2004 from 6 percent to 6.6 percent. That would be the highest growth rate since 2000.


Why online advertising is so popular ? The answer is very simple: due to its high effectiveness. But the main problem is how to estimate the online ad effectiveness ? Of course, you can spend a low of money for online ads with zero result, but you can also spend reasonable money with great effect. This article is based on our practical experience and will help you to analyze two best today’s ways for sensors products online advertising and it effectiveness BEFORE you will spend a dime: it is online ads on specialized (vertical) web portals and keywords targeting, cost-per-click based AdWords advertising programme from Google.


Click <here> to download full, 9 pages printable article with clickable references (links) and pictures.


Nestor O. Shpak,

Director of Institute of Computer Technologies (INCOTECH)

E-mail: inkotex@polynet.lviv.ua



Bullet Information Fusion Journal: Sensors Related Topics


The journal is intended to present within a single forum all of the developments in the field of multi-sensor, multi-source information fusion and thereby promote the synergism among the many disciplines that are contributing to its growth. Here is some on-topic articles from Volume 5, Issue:


1) S. Coraluppi and C. Carthel , Recursive track fusion for multi-sensor surveillance, pp. 23-33.

2) Yong Xun, Mieczyslaw M. Kokar and Kenneth Baclawski, Control based sensor management for a multiple radar monitoring scenario, pp. 49-63.


Information Fusion journal

Bullet Sensors & Transducers e-Digest (ISSN 1726-5479), No.6, June 2004

     (free full pages articles and papers)


Business Development

Research and Developments

Product News

The deadline for articles, press releases and sponsored White Papers for the next issue of S&T e-Digest No.7, Vol.45, July 2004 is 
18 June 2004.


Bullet Sensors Web Portal Up-Date Briefs:




Bullet New Sensors Books


MEMS Mechanical Sensors Wireless Sensor Network Distributed Sensor Networks

Steve P. Beeby, Graham Ensel, Michael Kraft, MEMS Mechanical Sensors

 (published on May 1, 2004)

Wireless Sensor Networks: An Information Processing Approach, Morgan Kaufmann Series in Networking
(published on June 25, 2004)

Victor Lesser, Charles L. Ortiz, Milind Tambe, Distributed Sensor Networks:

A Multiagent Perspective
(published on October 1, 2003)


Bullet Subscriber Service


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Bullet Addition Information


1) Our next Newsletter will be published at the end of June 2004. If you wish to appear in the next issue please contact us mailto: ifsa@list.ru


2) Need content? You may use this issue at your website, or in your newsletter. The only requirement is inclusion of the following sentence: © 2004 Copyright, International Frequency Sensor Association (IFSA). All rights reserved.(http://www.sensorsportal.com)




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